Ad Campaigns & Brands
As ACD at CVS Media Exchange, I led a parallel B2C campaign team developing creative for national brands and suppliers running omnichannel media across CMX platforms.
Working with brands including Dove, Hallmark, Eucerin, Aquaphor, Smartwater, Proactiv, and others, we crafted tailored copy and storytelling that aligned brand messaging with the CVS customer mindset to deepen engagement across our retail ecosystem.
Pharmaceuticals
As well as for pharma partners, producing integrated campaigns across in-store and digital media to drive awareness, education, and conversion for key treatments and vaccines — advancing both public health outcomes and brand performance.
