B2B Campaigns
CMX Product and Channel Capabilities
As CMX continued to evolve its technology and product offerings, I led the creative development of B2B materials across a new generation of omnichannel assets spanning emerging media product rollouts, revenue-driving campaigns, and platform growth initiatives.
Consumer Moments & Seasonal Campaigns
In tandem, I produced marketing and sales enablement tools that empowered internal teams to drive supplier investment by selling high-value partnership opportunities around key seasonal and moments at CVS.
CMX SmartStart
I worked cross-functionally with marketing strategists to spearhead the concept development, messaging and branding of a new investment suite that accelerates how brands onboard and scale within the CMX ecosystem.
