As a creative leader within HeartHaus, the in-house marketing and advertising agency of CVS Health, I serve as Associate Creative Director of Copy for CVS Media Exchange (CMX) — the company’s retail media network.
I guide creative vision, messaging strategy, and brand storytelling across B2B initiatives and B2C supplier campaigns, helping leading CPG and pharmaceutical partners connect with millions of CVS shoppers through data-driven media.
CMX Brand Campaign
I spearheaded the storytelling behind the inaugural CMX brand campaign, establishing the strategic and creative blueprint for the platform’s identity.
Centered around a series of dynamic, data-driven shopper personas, the campaign transformed complex shopper analytics into human-centered stories, showcasing how CMX connects brands and consumers through proprietary loyalty data and powerful precision targeting.
5 Year Anniversary Campaign
Building on the success of the inaugural brand campaign, I led the platform’s five-year anniversary creative.
The campaign used the milestone to celebrate CMX’s growth, rearticulate our position as a trusted partner to advertisers, and introduce a bold, future-forward vision for the next era of the platform.
CMX at Cannes
As CMX took the spotlight at the Cannes Lions International Festival of Creativity, I led the creative development of a suite of campaign assets amplifying our brand’s global presence and generating momentum around the announcement of a groundbreaking first-to-market partnership with Reddit.
Showcasing CMX as a pioneer in data-driven commerce and omnichannel engagement, the campaign reinforced our leadership in innovation to deliver meaningful and measurable results for brands.
